Here you will get all the the Answers of Google Digital Unlocked Certificate Final Exam Questions.
In Google Digital Unlocked Certificate Final Exam having 40 questions, whenever you will give an exam they change questions, but don’t worry we have lots of questions answers in many parts. So this is Part – 2, where you will get 40 answers for Google Digital Unlocked Certificate Final Exam. If you didn’t get your answers in this Part -2, So look at other Blog Parts that are Part -1,Part-2, Part -3, Part -4, Part -5, Part -6, Part -7 & Part -8.
Here is Part – 2 Google Digital Unlocked Question’s and Answer’s –
1-What’s the biggest challenge for most businesses when going online?
2-How can businesses benefit from using analytics on their website?
3-When you’re building a business website, what purpose does a server have?
4-Which are the first steps you should consider when constructing an online business strategy?
5-When defining a strategy for your business, how can competitor analysis help you establish a USP (or Unique Selling Point)?
6-Fill the blank: ‘Search engines the internet to discover content.’
7-What’s the first step in the search engine optimisation process for your website?
8-When looking to optimise the performance of a website to improve its search engine ranking, using ‘long tail keyword terms’ in your SEO plan often allows you to…
9-There are many ways you can improve the performance of a website from an SEO perspective. When it comes to link building which of the following statements is accurate?
10-A lot of factors can affect how well a website will rank on search engines. What role does metadata have in this process?
11-Which of the following is a benefit of Search Engine Marketing (SEM)?
12-Which of the following will be achieved by including an offer in a Search Engine Marketing (SEM) ad?
13-When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol?
14-When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site?
15-Digital marketing isn’t just about selling your products internationally. It can be used to great effect for local businesses. What do we mean by ‘local businesses’?
16-When looking to promote your products and services locally, what are the benefits of using search engine ads?
17-There are lots of social media platforms out there, but what is a benefit of using smaller, more niche social media platforms for your business?
18-When looking to promote a business on social media, what is a good way to grow your social media following or engagement quickly?
19-When it comes to mobile, how would you define usability?
20-When looking to create video content for your marketing strategy, what three best practices should you look to include?
21-Which of the following tools could be used to gain an insight into the phrases and questions people search for about a given subject online?
22-When it comes to email marketing, what do we mean by the term A/B testing?
23-Which of the following is a benefit of search advertising over display advertising?
24-Which form of targeting would you use to display ads to people who have previously visited your website?
25-Retargeting allows you to…
26-If the analytics for your video campaign shows people are only watching the first few seconds of your video, what can you do to try and amend this?
27-How can you attract social media users to share your video content online?
28-When using analytics programmes on your website, which of these do not fall under the category of a metric?
29-In the world of analytics, the time the user spent on your site is considered which type of data?
30-When using web-based analytics tools, by segmenting the data you will be able to achieve which of the following?
31-What do website analytics allow you to do?
32-When creating a presentation based on lots of data, what principle should you bear in mind?
33-How is a spreadsheet defined?
34-When looking to introduce e-commerce functions to your website, which of the following would be the best first step?
35-Which of these is not a benefit for businesses using fully integrated e-commerce platforms?
36-If a user abandons their shopping cart without making a purchase, one way to bring them back to complete the purchase is?
37-Analytics can help optimize your website for which of the following?
38-If you are looking to expand your company’s presence online internationally, which of the following should you consider with regards to your online content?
39-Fill in the blank: When considering expanding a business internationally, the best place to start is to_______?
40-Fill the blanks: When advertising internationally, you should make your business _ to the new market, consider the ____ and any possible _ implications.